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BEHINDTHEGLAM

Patrick Ta Beauty was founded with the mission of empowering everyone to build their confidence through beauty.

Watch video

WHO WE ARE

DECADES OF ARTISTRY AND KNOWLEDGE

Celebrity makeup artist Patrick Ta, alongside established product specialist Rima Minasyan and seasoned entrepreneur Avo Minasyan, launched Patrick Ta Beauty in 2019.Together, they shared a vision of creating an incomparable cosmetics line rooted in Patrick's decades of artistry and innovation.By joining forces and sharing their unique areas of expertise, our founders have made Patrick Ta Beauty one of the fastest growing brands industry wide.

## INNOVATION INSPIRED BY ARTISTRY

We reimagine makeup and the ritual of getting ready by transforming Patrick's on-set creativity and expertise into cutting-edge formulas, formats, and tools you didn't know you needed.

## EXPERTISE MADE EFFORTLESS

We elevate everyday essentials to create rich product experiences that bring romance and glamour to your vanity, and apply luxuriously on the skin.

## UNAPOLOGETIC LUXURY & GLAMOUR

We elevate everyday essentials to create rich product experiences that bring romance and glamour to your vanity, and apply luxuriously on the skin.

Celebrity make-up artist

PATRICK TA

Patrick Ta is one of the most sought-after makeup artists for today’s generation of musicians, models, and actresses known for his signature red-carpet glow, viral techniques, and charismatic presence on social media.

As a proud first generation Vietnamese American, Patrick learned drive, resilience, and the value of hard work from his family. However, growing up, he lacked confidence and a feeling of belonging. It was beauty that brought Patrick out into the world, where he found his people and his purpose—empowering others through his artistry. Patrick is consistently recognized as one of beauty’s leading trendsetters and tastemakers.

JOIN US AT @PATRICKTABEAUTY

## MAJOR LOVE FOR OUR COMMUNITY

⌄

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